Anthony Classe
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Professional Experience
Advertising Manager
Altavia - LILLE - France(Full-time - February 2011 - August 2011)
- - Responsibilities include the customer relationship taking the brief to the delivery of printed elements (80% print project, 20% web project)
- Development of the strategy, communication plan , recommendations, budget
- Brief and management of the creative team (graphic designers, art directors)
- Selection of suppliers (printers, illustrators, photographers)
- Control and coordinate the entire workflow
Marketing and Communication consultant
Freelancer - Paris - France(Consultant - Since April 2010)
- Responsibilities include: marketing and communication mix planning, budget management
- Drive the marketing and communication budget to execute quarterly demand generation and communication plans
Coordinate and negotiate with CEO, channel communication
Responsible to optimize the communication plan by developing specific tools for companies and brands - In charge of the communication plan, strategic recommendations, press kit, press articles, negociations and partnerships with brands, magazines and newspapers
- Market research, prospecting and marketing analysis, product benchmarking, sales arguments, competitive intelligence
- Prospecting, discovery, closing and development of consumer loyalty of SMEs and large accounts customers
- International development manager for http://www.offrun.com/blog
Communication and merchandising representative
Decathlon (Headquarter) Oxylane Groupe - Villeneuve d'Ascq - France(Part-time - October 2008 - September 2009)
- The Oxylane group is a set of companies of the mass-market retailing specialized in articles of sport and leisure. It is managed by the family Leclerq, and it is held by the family Mulliez. It was created in 1976 under the name of Decathlon, its historic brand, created by Michel Leclerq, and renamed Oxylane in 2008. It defines itself as creator of sports products and local and on-line storekeeper.
- 5,4 Md € (2009) - - Drive the marketing and communication budget to execute quarterly demand generation and communication plans
- Recommended communication solutions for the company in relation with its strategies (strategic and operational communication management)
- Ensure the best practice in POS appearance at retailer partner stores in compliance with Decathlon guidelines
- Deliver market intelligence to sales teams based on feedback from customers and partners
- Manage daily activities with external agencies
- Manage distribution of POS sales collateral in local market
- Coordinate field marketing activities and manage ROI analysis
- Created the major events of the brand and made recommendations for selected stores
Communication representative
Skema Business School - Lille - France(Student Project - April 2009 - May 2009)
- Annual advertising campaign of SKEMA business School (merger of ESC LILLE and CERAM Sophia Antipolis)
- Advertising campaign for Flunch and St Amand
- Copy strategy, works with the creative teams, creation of the communication device
- Choice of visual aids, stages of the strategic schedule, strategic recommendations
- Contributed to the evolution of the advertising campaign in 2009
- Successfully developed skills to work in communication agencies
Communication and merchandising representative
Decathlon ( Headquarter -Oxylane Groupe - Villeneuve d'Ascq - France - Villeneuve d'Ascq - France(Part-time - April 2008 - September 2008)
- Artengo is the rackets sports brand of the Oxylane Group
- - Merchandising study on the new shoes display / Product benchmarking / Study about the display of POS in France and international
- Realization of communication plans (POS, products portfolios)
- Manage quarterly merchandising plan and manage relationship with local implementation agency
- Recommendations for selected stores
- Brand communication and promotion : B to B and B to C
- Recommendations of communication solutions for the company in relation with its strategies
- Realization of merchandising plans
Event project manager
Decathlon Campus - Villeneuve d'Ascq - France(Part-time - February 2008 - April 2008)
- - Creation of an internal event for the biggest store in France
- Partnerships negotiation : internal with other brands and external
- Team management : 10 persons
- Budget management
- Logistics coordinatation
- Communication : mass media, new media
Event project representative
Track and Field northern league - Lievin - France(Student Project - February 2006 - March 2006)
- The " Ligue Nord pas de Calais d'Athlétisme" is the headquarter managing the various events and clubs of the region
- - Organizing member of the European athletics cup
- Organizing member of the International meeting of Liévin
- Organizing member of the French championships of marathon
- Successfully developed the global aspects and skills of event management
Representative
Agence de l'éducation pour le sport - Paris - France(Student Project - January 2006 - June 2006)
- The agency " Fais-nous rêver" selects and attributes a budget for sport associations in France
- - Analysis of the needs of the market of the associative sport in France
- Selection of the candidate files
- Member of the jury of subsidy delegations for associative projects
- Developed the projects of the agency
- Developed the complete realization of a project in agency
